Free time is the most important part of our lives.

Do we hike with friends? Get up early and go to yoga? Order 🌯 delivery? These decisions create what we see in the mirror every day.

But it’s too damn easy to be lazy now.

Most tech companies are empowering us to be lazy: To binge 📺 rather than see a concert, post a comment rather than call, or scroll social media rather than talk to our roomie.

The Nudge is here to change that.

We make tools that help you watch more sunsets, try new workouts, and sip 🍷 with friends. In other words, be your best self in your precious free time.

We’re building this for both of us.

Everyone on our team can relate to how hard it is to live our best lives these days. We get you because we are you.

John Peterson, CEO

Before The Nudge was THE Nudge, I worked out of a woodworking garage in a dust mask. Nudge HQ is bigger and dust-free now, but the mission hasn’t changed.

Sarah Peterson, Cofounder and COO

I love climbing Half Dome, hiking every weekend, wearing my dirndl any time I get an excuse to, and staying in touch with old friends.

Kari Clark, Community Strategist

I love backpacking in Tahoe, eating allll the tacos at Tacolicious, exploring new places w/ friends, and generally anything involving wine.

Morgan Gundrum, Head of Marketing

Big fan of weekend trips, all dog breeds, hot yoga and uncovering my next favorite coffee shop.

Hallie Richie, City Director

Probably sipping on an oat milk latte in a used bookstore. No? Catch me boxing to top hits, finding the best HH deal, running on the Mall, or saving the world one metal straw at a time.

Demory Hobbs, City Director

My favorite days are spent wine tasting, reading in the park, or checking out the newest pop-up. I'll always stop for coffee.

Mars Hovasse, Product Designer

Catch me tending to my lil garden, on a wave, or baking scones! Usually down for most adventures unless I’m already in bed.

Jin Kim, Engineer

Passionate about clothes, bass guitar and reading. Always in bed by 11 PM.

Aryaman Tummalapalli, Engineer

Grew up in DC, Tokyo, Singapore, and California; big fan of math, physics, and whiskey. You'll probably either find me unpacking from my last trip, or packing for the next one.

Chris Sullivan, Engineer

Born and raised on the East Coast. Always down to catch a concert or explore new places.

John Peterson, CEO

Before The Nudge was THE Nudge, I worked out of a woodworking garage in a dust mask. Nudge HQ is bigger and dust-free now, but the mission hasn’t changed.

Sarah Peterson, Cofounder and COO

I love climbing Half Dome, hiking every weekend, wearing my dirndl any time I get an excuse to, and staying in touch with old friends.

We believe in an idea called #nudging.

Invite your crew to a concert with the perfect planner email? #nudging. When Reese hit the trails? #nudging. Drag yourself to a 6AM fitness class the day after a late happy hour? #nudging. It’s what we do when we realize life is short.